![]() In some ways they resemble Starburst, since they are a fruit chew (they were introduced as Opal Fruits in 1960 in the UK) or Tangy Taffy which was sold in bars that you could whack and break into bite size pieces. The 18 piece classic bar features the flavors Strawberry, Grape and Lime. One of the original taglines for the candy was “Eat some now, save some for later.” (I remember the tune for the jingle, but nothing beyond those words.) They currently say, “Hard ‘n Fruity Now, Soft ‘n Chewy Later.” The little individually wrapped taffy squares start hard but become chewy. They were designed as an all-year-round candy, no problem eating these in the summer. If you want to see the candies up close including the packaging and tasting, this video is worth a watch.Now and Later were first introduced in 1962 with only three flavors by the Phoenix Candy Company. Related: Nerds Rope Candy Video Review: Now & Later Candy Unwrapping and Taste Test The nutritional facts mentioned below are for a serving of 1 packet of Now and Later (60 g) % Daily Value Total Fat (2 g) 0% Saturated Fat (0 g) 0% Trans Fat (0 g) 0% Total Carbohydrate (51 g) 8% Dietary Fiber (0 g) 0% Sugar (41 g) – Sodium (75 mg) 4% Calcium (8 mg) – Potassium (10 mg) – Protein (0 g) 0% Cholesterol (0 mg) 0% Related: Sweet Tart Ropes Nutritional Facts of Now and Later Ingredients of Now and Later are Corn Syrup, Sugar, Palm Oil, Citric Acid, Salt, Artificial Flavor, Soy Lecithin (an Emulsifier), Red 40, Yellow 5, Blue 1, Blue 2. Apple Cherry/Apple Splits Strawberry Watermelon Banana Cherry Tropical Lemonade Wild fruits Blue raspberry Grape Tropical-punch “Original” What Are the Ingredients in Now and Later ? If you love Now and Later candies or are fond of their taste, you are in luck because they have plenty of flavors available you can choose from. What Are the Taste and Flavors of Now and Later? Read -> Marathon Candy Bar - a Retro Favorite! After a few more mergers and changes, Now and Later finally became a product of Ferrara Candy Company. In 1978, Phoenix company was bought by Beatrice foods which eventually merged with Leaf brands in 1983. The initial taglines for the Candy were “ Eat some now, save some for later.“ Catering to the Candy’s chewy texture, the name also implies that you will be chewing it later once you pop a piece in your mouth. The name Now and Later was chosen to suggest that customers will like the Candy now and want more later. One thing that separated Now and Later from their competitors is that they were available all year round, unlike other taffies, which were available only during summers. It was a small operation in which the father-son duo made 150 bars a minute on a German-made machine, selling each bar for 5 cents. Phoenix was run by father and son Harry & Joseph Klein. Now and Later was first produced in 1962 by The Phoenix Company in Brooklyn, New York. ![]() Overall, they are very flavorful and fruity so if you like a fruit chew candy, you will like them! History of Now and Later The Now and Later Candy is hard in the beginning but becomes chewy and soft in a matter of seconds. Each Candy is individually packed in colorful paper and they are made from fruit-flavored taffy. Now & Later Candy comes in packs or tubs of mixed or single flavors. ![]() Now and Later is an American brand of fruit-flavored candy that tastes and looks similar to taffy. ![]()
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